What We Do
Get support for all of your business, transition management, and communications needs.
Our services
-
Digital Marketing Outreach
Maximize your marketing efforts with our digital marketing services.
-
Graphic Design
Graphic design & branding services to help you standout & succeed.
-
Strategic Communications
Tailored strategic communication plans & solutions to reach your goals.
-
Operations Support
Save time and money streamlining your operations with our support.
-
Program & Project Management
Efficiently managing programs and projects for maximum outcomes.
-
Publication Management
Effectively implement your strategic communications plan.
-
Transition Management
Seamlessly make transitions to grow and reach your goals.
-
Brand Management
Create a brand identity for consistent messaging and design.
“Thank you for partnering with us. Your team members are ready to jump right in, observe, ask great questions, and work in parallel with us within our timeframes. Your team remains focused, agile, and insightful throughout the entire process and plays a vital role in translating our visions into final products.”
— DAU, CARDINAL CLIENT
Insights with Cardinal Client
Case Studies
Digital Marketing Outreach
Multi-Channel Marketing Campaign Management
The annual campaign for DAU's Flagship Event of the Summer showcases the multifaceted marketing and event planning approach. This case study highlights vital activities, content creation, social media engagement, and targeted outreach strategies that contributed to the campaign's success. The DAU Flagship Event of the Summer campaign and associated marketing initiatives led to significant engagement across multiple channels. Social media platforms, particularly LinkedIn, saw substantial growth in interactions and impressions. Targeted email outreach and strategic content creation contributed to the campaign's success by increasing attendance. The marketing campaign effectively promoted key events and organizational goals through consistent content delivery, engaging social media presence, and innovative design.
Flagship Event of the Summer
Highlights & Success Metrics
Increased Engagement: The campaign's consistent interaction across platforms helped build momentum for the event.
High-Quality Content: The campaign's content creation efforts resulted in DAU365 articles, DAU.edu articles, and in monthly eNewsletters sent to the entire Defense Acquisition Workforce, providing valuable information and insights leading up to the event.
Practical Design: The marketing and design team created visually appealing materials reinforcing the TEDxDAU brand, contributing to a consistent and engaging campaign. The design included graphics for in-class promotion, external promo decks, and website content.
Brand Management
Equity-Driven Branding Strategies
A comprehensive design process was used to establish a brand identity for Diversity, Equity, Inclusion & Accessibility (DEI&A) of DAU. The project focused on creating a cohesive branding strategy, new design elements, and effective communication tools to promote DEI&A values within the organization and to external stakeholders. The design team successfully established a new brand identity for DEI&A, reflecting the organization's values and promoting a culture of diversity, equity, inclusion, and accessibility. The comprehensive approach to branding, from logo design to web content, ensured a consistent and impactful representation of DEI&A initiatives. This case study illustrates the importance of cohesive branding in promoting organizational values and fostering a more inclusive environment.
DEI&A Branding
Highlights & Success Metrics
Consistent Brand Identity: Creating a cohesive DEI&A brand helped reinforce the organization's commitment to diversity, equity, inclusion, and accessibility. The new logo and branding guidelines ensured consistency across all marketing and communication materials.
Improved Communication: The new PowerPoint template and visual assets improved internal communication, with employees adopting the DEI&A branding in their presentations and reports.
Enhanced Visibility: The updated website section for DEI&A increased visibility and provided a more accessible experience for visitors. The website redesign improved user engagement and allowed for better promotion of DEI&A programs.
Graphic Design
User-Centered Functional Area Deck Graphic Design
The Functional Area Deck was designed to serve as a comprehensive guide to the various functions and disciplines within the Defense Acquisition University (DAU). This case study examines how the Functional Area Deck design became a successful graphic design, contributing to improved communication, brand consistency, and user engagement. Through visual consistency, collaborative design, and user engagement, the deck became a valuable resource for internal and external stakeholders. This case study demonstrates the importance of thoughtful design in creating communication tools that are both informative and visually appealing.
Functional Area Deck
Highlights & Success Metrics
Improved Communication: The deck effectively provided a clear overview of DAU's functional areas. It was used in presentations, workshops, and training sessions, contributing to better stakeholder understanding.
Positive User Feedback: The deck received positive feedback from users for its clear layout and engaging design. The use of graphics and icons helped make complex information more accessible.
Brand Consistency: The deck's design adhered to DAU's branding guidelines, maintaining consistency with other marketing and communication materials. This contributed to a cohesive brand identity across all touchpoints.
Versatility: The Functional Area Deck was designed to be versatile, allowing easy updates and modifications. This flexibility enabled the deck to remain relevant as DAU's programs and functional areas evolved.
“Thank you again for the effort you applied to this project. Your speed, efficiency, and ability to make intuitive leaps helped me in more ways than you can know this week. Please keep up the good work! Your work just became even more valuable to us!!!”
— DAU, CARDINAL CLIENT
